SOCIAL MEDIA MARKETING

REACH YOUR AUDIENCE AND GROW YOUR BRAND

SOCIAL MEDIA

2.65 Billion People across the World Use it

In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.

Social network penetration is constantly increasing worldwide and as of January 2019 stood at 45 percent and most of social media’s global growth is driven by the increasing usage of mobile devices.

It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up an incredible advertising potential, giving businesses the opportunity to target a vast percentage of the world population at the awareness stage of the customer journey.

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SOCIAL MEDIA

2.65 Billion People across the World Use it

In 2018, an estimated 2.65 billion people were using social media worldwide, a number projected to increase to almost 3.1 billion in 2021.

Social network penetration is constantly increasing worldwide and as of January 2019 stood at 45 percent and most of social media’s global growth is driven by the increasing usage of mobile devices.

It’s reported that 3 in 4 internet users have a social media account, with users spending a significant proportion of their life online; a staggering 1 in 5 mobile minutes on Facebook or Instagram, to be exact. This opens up an incredible advertising potential, giving businesses the opportunity to target a vast percentage of the world population at the awareness stage of the customer journey.

INCREASE YOUR REVENUE WITH TARGETED ADVERTISING

INCREASE YOUR REVENUE WITH TARGETED ADVERTISING

WHAT WE DO

Paid Adverts & Organic Posts

Social Advertising Campaigns managed and Creative Content posted for your social audience, with Facebook, Instagram and LinkedIn.

Landing pages

Pages designed specifically for paid advertising campaigns. We create a sales funnel, from paid or organic social posts to a landing page with a ‘Call To Action’. This turns a visitor into a contact in your database and a future potential customer conversion.

EMAIL CAMPAIGN MANAGEMENT

We create a tailored strategy with you to handle your outbound email campaigns, enabling you to reach your database with offers with the aim to convert into paying customers

SMS CAMPAIGN MANAGEMENT

Your outbound Messages, handled. Reach your potential customers on the go

PHOTOGRAPHY & VIDEOGRAPHY

We can help plan and create images and videos specifically for your needs with your target audience in mind

CREATIVE DESIGN

Creative designs to ensure your ads are tailored to your brand and will influence the desired action that you’re looking for

HOW WE CAN HELP YOU

We help businesses generate more leads and sales online using targeted social media. Whether you’re a B2B or a B2C business, a start-up or have been trading for years, we can help you get a fresh new approach to advertising on social media to generate more revenue for your business. As you can imagine, with the right marketing efforts to reach your target audience, more of the right people will know where to find you, therefore more of the right traffic will be coming your way. As a business, you need the right people seeing your adverts and online content so that you can have the best possible chance to convert them into paying customers. Take your business from 5 figures to 6 and 7 figures! 

TV, Radio, Newspaper adverts and leaflet drops are a thing of the past. Social Media is the future, however, Social Media advertising can be a very timely investment for any business and it isn’t always easy to ensure your ads and content is pitched in the right way to the right audience. It’s also an easy way to spend money with little or no return if you’re not entirely sure what to do. Our team are experts with years of experience in different fields, from researching to planning and creating innovative social campaigns that align with core business objectives and that achieve fantastic results. 

Whether it’s an online store or a service you’re providing, no matter the business size, we can help you gain more traffic which can convert into new paying customers. Perhaps you may run a local, regional, national or international business that you want to promote, we can create and manage an advertising campaign to fit your needs and help you create more business.

A lot of businesses pay for ads on Facebook but don’t have time to optimise their audience based on the data from the ads, this is crucial to the success of the ads which is where we have the expertise that can bring the results in for you. With our proven marketing methods using advertising on the most popular social media platforms, we can create a strategy, manage tailored campaigns tailored for you. We manage effective targetted advertising to the right people that you want to reach and deliver the best results for you!

YOUR SOCIAL MEDIA, HANDLED.

YOUR SOCIAL MEDIA, HANDLED.

OUR SERVICE

Planning & research

Planning and research to identify your most relevant audiences, tone of voice and preferred style of messaging

Tone of voice

Messaging and tone of voice that is tailored to each audience and campaign type, to ensure we’re speaking to the people who matter in the best way possible

Optimisation & Testing

Ongoing optimisation and testing, ensuring the best performing ads and copy are reaching the right audiences. This includes using Google Analytics and Facebook analytics data for further audience insights

Tracking & reporting

We can provide a full breakdown of campaign performance entirely tailored to the data you find most valuable. See your ROI, how we scale your campaigns and essentially understand how effective the advertising is!

SOCIAL MEDIA PLATFORMS

Reach millions of potential customers across multiple platforms

We help you select and prioritise the social media platforms which best match your needs

instagram logo-01
facebook logo-01
linkedin logo-01

SOCIAL MEDIA PLATFORMS

Reach millions of potential customers across multiple platforms

We help you select and prioritise the social media platforms which best match your needs

facebook logo-01
instagram logo-01
linkedin logo-01
facebook logo-01

FACEBOOK

Due to the nature of the platform and the data it collects from it’s users, Facebook targeting options are incredibly detailed, with the ability to target the most relevant audience based on interest, demographics, location, behaviour and more. In addition, Facebook has several objective types and ad formats, which allows advertisers to create ads intended for a specific action, such as: drive footfall to a local store or generate online conversion sales.

Facebook advertising can be overwhelming for business owners, and that’s not surprising, there are more than 1,300 targeting options, 15 objectives to choose from, and 6 main ad formats available. Unless you’ve got a team dedicated to cracking the best Facebook ad combinations or some seriously insane social media skills, your Facebook advertising strategy will probably be mediocre at best.

There are three parent types of Facebook ad objectives and they all have different purposes: awareness, consideration, and conversions. Then there are a variety of different formats of Ads we can run which determines how your ad is being displayed to the world. We have options such as Video ads, Photo ads, Slideshow ads, Carousel ads, Canvas ads and Dynamic Product Ads. Each ad objective is designed to target a different stage in the sales funnel giving us a whole variety of different ways to strategically engage and grab the attention of key audiences we aim for with your core objectives in mind.

In addition to using Facebook’s own audiences, we can create custom and remarketing audiences, allowing us to reach users that have previously engaged with your brand before, this is perfect for building brand loyalty and customer retention. 

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INSTAGRAM

One of the most visual and creative social platforms, Instagram allows users to share videos and imagery with their followers, and not forgetting the ability for businesses to advertise their products and services to a large audience.

With ⅓ of the most viewed stories on Instagram coming from businesses, Instagram is a great visual platform to get your brand in front of highly relevant audiences. Owned by Facebook, Instagram uses the Facebook ad platform and therefore has the same targeting capabilities and a diverse range of creative ad formats, including carousel, single image, video and story ads.

60% of people learn about a product or service on Instagram, and 75% take action after being inspired by a post, therefore, if your business isn’t utilising Instagram’s advertising platform you could be missing out on potential business!

Our Service

We have the knowledge and experience of running social campaigns to determine if Instagram is the best platform to promote your business, and we can tailor make strategies that align with all of your marketing activity to reach those all important business goals.

In addition to standard targeted campaigns, we can also target lookalike audiences, and remarket to existing users who have had a previous interaction with your ad or website. These work particularly well for generating brand loyalty and increasing retention rates.

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LINKEDIN

Advertise to Working Professionals

With over 530 million users across the globe, LinkedIn is the largest social networking platform for working professionals.

Offering a range of marketing solutions, including; sponsored content, sponsored inmail and text ads, LinkedIn can assist with generating leads, increasing website traffic and building brand awareness.

It is thought that around 80% of B2B leads are generated through LinkedIn and its success is being realised with 94% of B2B marketers now using LinkedIn to distribute content. Although usage figures are high, research has suggested that only 6% of B2B marketers feel their content marketing efforts are sophisticated.

Our Service

Over the last few years, content consumption on LinkedIn has increased by 21% and with social media constantly evolving, this figure is only likely to rise so it’s important to firm up your LinkedIn strategy.

Our specialist social media team can work with you to understand your business, your goals and how we can help you to achieve them. From there we can develop and implement a full strategy, from audience targeting and develop creative to optimising campaigns and analysing results.

Alternatively, if you’ve already got an in-house social media team, we can hold one-off training sessions or carry out general optimisation on your LinkedIn page.

WHY LINKEDIN …

Key Audiences

LinkedIn is the largest social networking platform for working professionals

B2B Targeting

80% of B2B leads are generated through LinkedIn

Content is King

LinkedIn content consumption has increased by 21%

LANDING PAGE

A database of customer information is the lifeblood of any business. One of the key aims is ultimately to gather valuable information of potential customers for your Database to whom you can then market to through a variety of different ways using social media, E-mail marketing and SMS Marketing to convert into leads. 

In digital marketing, a landing page is a standalone web page, created specifically for a marketing or advertising campaign. It’s where a visitor “lands” after they click on a link in an email, or ads from Google, YouTube, Facebook, Instagram, Twitter, or similar places on the web.

Unlike web pages, which typically have many goals and encourage exploration, landing pages are designed with a single focus or goal, known as a call to action. It’s this focus that makes landing pages the best option for increasing the conversion rates of your marketing campaigns and lowering your cost of acquiring a lead or sale.

We can create and manage a landing page for you, linking it to your Mailchimp account whereby you can target the customers in a variety of ways. 

HOMEPAGE VS LANDING PAGE – WHAT’S THE DIFFERENCE?

While A homepage has dozens of potential distractions, a landing page is super focused. Having fewer links on your landing page increases conversions, as there are fewer tantalizing clickables that’ll carry visitors away from the call to action. That’s why expert marketers always use a dedicated landing page as the destination of their traffic from an ad.

Sure, a homepage looks amazing as it shows off the brand and lets people explore a range of products, and offers additional info about the company and its values. From there though, a visitor can go anywhere; apply for a job, read some press releases, review the terms of service, post on the community boards, etc. But they won’t necessarily make a purchase, they might close the site and move on. You’ve not made a sale and you may not have attracted them into joining your mailing list. And that’s the point.

The landing page for this customer serves a completely different purpose. Paired with slick ads that promote a single offer for example, everything about it works hard to turn these visitors into customers. It’s doing a better job to convert the traffic the brand’s already getting. That’s the power of landing pages!

EMAIL MARKETING

Email marketing done properly is hugely effective and is an essential marketing toolkit which is particularly effective in building brand loyalty and trust.

Email is currently seeing a huge resurgence in popularity. It’s fast, it’s cheap, and it’s highly effective – in short, it’s hard to see why you wouldn’t want to do it.

A successful email marketing campaign is nothing without a well informed email marketing strategy. Gone is the day of blanket, mass send outs. Data must now inform each email campaign to ensure it’s reaching the right audience, with the right content at the right time of the day. This is where we can help, whether it be researching and defining your email strategy or designing creative email templates, we are here each step of the way.

The most effective campaigns are those sent to people who are already interested in your brand. If you need to build your subscriber list up, there are many ways to do it organically where our team will be able to help.

LISTS / SUBSCRIBERS

A direct marketing campaign is nothing without a well-maintained list of opted-in contacts to send to. It’s essential that all of your data is organic and has been opted in, we will not deal with any 3rd party, bought data. Don’t have that data? Don’t worry.

We’re experts at lead generation, meaning we can help you to build a database of contacts that will respond positively to your marketing campaigns. Not only will this make your email marketing more effective, but it will help you keep your database GDPR and compliant.

CUSTOM EMAIL TEMPLATES

The design team can create effective, eye-catching email templates that are perfect for your business.

Our designs are on-brand and influenced by industry research to help you get the best results from your email campaigns. Whatever your email dream, we’ll work with you to turn it into a reality.

Once we’ve got your email template design sorted, our developers can build it into a versatile, editable email template that you can use with your preferred email service provider.

TESTING AND REPORTING

Which subject line works better? Which call to action produces the best results? Which colour scheme yields the most conversions? We can answer all these questions for you with multivariate testing, ensuring your campaigns keep getting better and better.

We’re driven by results, so we’ll dive into the analysis to let you know exactly what worked, what didn’t, and how much revenue each send generated. Expect thorough, accurate reporting that gives you all the insights your business needs.

SMS MARKETING

We offer an SMS marketing service via a web based platform that we use to send text messages to your customers. Linked via your Mailchimp account, we load up your contact lists and send, receive and track SMS campaigns. Planning to send mass text message blasts and SMS marketing campaigns? We’ve got you covered!

Our platform allows us to send and receive SMS communications from any web enabled device. We can even send business text messages online to individuals or a large number of contacts. 

CREATIVE

As social networks continue to evolve, so do ad formats. Different formats are better suited to your goals and certain industries, and should always be led not only by audience insights, but also your budget.

We can create eye-catching and high converting ad content and copy that will help drive traffic to your business. 

Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad. A LinkedIn sponsored post could be used to generate audience engagement with a new piece of content. Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.

We work with you closely to establish your objectives to generate some great imagery, animations incorporating graphics and text to produce bespoke creative that helps you stand out above everything else. 

Digital Marketing Agency

CREATIVE

As social networks continue to evolve, so do ad formats. Different formats are better suited to your goals and certain industries, and should always be led not only by audience insights, but also your budget.

We can create eye-catching and high converting ad content and copy that will help drive traffic to your business. 

Carousel ads on Facebook, for example, allow you serve up to 10 interactive images for the user to scroll through. They can be particularly effective for telling a story or showing a range of products using just a single ad. A LinkedIn sponsored post could be used to generate audience engagement with a new piece of content. Videos on Instagram can be used to launch competitions, generating engagement and excitement within the platform.

We work with you closely to establish your objectives to generate some great imagery, animations incorporating graphics and text to produce bespoke creative that helps you stand out above everything else. 

PHOTOGRAPHY & VIDEOGRAPHY

Content for your social campaign and website

Quality Photography & Video Are Key to Any Successful Digital Presence.
Video and photography are incredibly powerful tools when it comes to digital marketing, particularly when crafted and executed the right way.

The popularity of video and photography is only set to increase; Cisco predicts that video will account for 80% of global web traffic from 2020.

Our Photography and Videography specialists have a wealth of experience, who work collaboratively with our marketing team. We always take a strategic approach, ensuring we’re on track to achieving optimum results right from the very start of our projects. We’ll look at the bigger picture; your overall commercial objectives, wider marketing activity and your promotional resource, to help develop an intelligent and purposeful plan that will form the backbone to the whole project.

PRICING

We quote for a video & photography project based on the number of hours needed to take your idea and brief into the perfect photography or video project. Our hourly rate starts from £50.00

WHY CHOOSE US?

DIGITAL EXPERTS

Our extensive knowledge of video platforms and photography means we know exactly how to market and effectively optimise your visual content to ensure it reaches the right audiences, at the right times, on the right devices

ONE POINT CONTACT

You’ll have one professional body taking care of everything throughout your production journey meaning you don’t have to run around making sure all aspects are collaborating correctly. 

START TO FINISH

We’ll provide constant support throughout, from idea conception and storyboard planning to script writing, sourcing locations and models 


CONVERT TRAFFIC INTO PAYING CUSTOMERS

CONVERT TRAFFIC INTO PAYING CUSTOMERS

INFLUENCER CAMPAIGN MANAGEMENT

We classify an Influencer as an individual with 3,000+ genuine followers on either Facebook or Instagram account. This is a cost-effective way to get proof of concept when an individual that has a trusted following will post a creative piece of content featuring your companies product/service in their social feed.

We help brands engage with and activate their target audiences worldwide through strategic and creative influencer marketing campaigns. We create the most authentic connection between a brand and an influencer and then develop and execute strategies to amplify your brand story at scale.

Influencer marketing has proven to be hugely successful for many companies. From small start-ups to the world’s biggest brands, you’ll see influencers promoting certain products that companies feel link well with their particular target audience. This type of marketing can be massively beneficial in reaching the audience you’re looking for, that follows a particular influencer. We represent your company to connect with influencers to help reach specific audiences that are relevant to your business. They are carefully picked and will have the right ‘fit’ for your company, for a one-off or ongoing campaign. 

We know exactly how to find the right influencers to help you achieve your goals and objectives, and make the best brand match possible. We are able to tap into every subculture in social media, including niche interests and one-of-a-kind passions. No matter how global or niche your brand, we have your influencer matchmaking covered.

MICRO DOESNT ALWAYS MEAN SMALL

We also work with micro-influencers who have smaller followings but huge authority. These talented creators share their passion with highly engaged communities around a target niche.

PRICING

We created a simple pricing structure, our package features Facebook and Instagram management. If you decide that you’d like to add additional marketing opportunities, simply choose from any of the Bolt-Ons.

FACEBOOK

 

WHAT’S INCLUDED:

Business Page Set Up

Artwork optimised for platform

Ad Campaigns Set Up & Management

Up to 3 Managed Advertisement Campaigns Per Month

3 Content Posts Per Week

Messenger Bot Management

Monthly ROI Reports

Cost of Advertising Campaigns not included

INSTAGRAM

 

WHAT’S INCLUDED:

Business Page Set Up

Artwork optimised for platform

Ad Campaigns Set Up & Management

Includes up to 3 Managed Campaigns Per Month

3 Content Posts Per Week

DM Bot Management

Monthly ROI Reports

Cost of Advertising Campaigns not included

COST: £995

per month

BOLT ON OPTIONS

LINKEDIN

 

Business Page Set up

Ad Management

Researching & target key audiences

Monthly Report

Content Provided by Client

EMAIL MARKETING

 

Set up of E-mail Database Platform

Mailchimp Ongoing Management

Integration with linked Landing Page to create funnel

Includes one ‘Flow’ of 3 Scheduled Emails

Up to 6 broadcasts Per Month

Content provided by Client

LANDING PAGE

 

Turn visitors into leads in your database

Capture key customer information linking into your Mailchimp account

Complete set up of lead catcher and lead generation funnel

Landing Page offer creation with CTA linking to form

Thank you page with a secondary offer

£595

per month

£695

per month

£200

per month

SMS MARKETING

 

Communicate with your customers like never before on SMS and MMS marketing. 

Send your marketing message in seconds using our SMS service and ensure that it is read. With 98% open rates and lightning fast SMS delivery, SMS marketing is a must for your marketing campaigns.

PHOTO / VIDEO / CREATIVE

 

Photography, Videography and Creative services for Social post, Social advert, email and SMS creative. These can, of course, also be used for your own business use on your website.

If you’re looking for advertising and social content, whether it’s a static image, a short video or a cool GIF animation, we can handle this for you. 

We quote for this type of service, project by project, it’s based on the number of hours needed to take your idea and brief from conception to execution. 

INFLUENCER MANAGEMENT

Reach your target audience through influencer marketing. We create the most authentic connection between a brand and an influencer and then develop and execute strategies to amplify your brand story at scale.

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Research, initiation and management of Campaigns

Includes 2 Campaigns Per Month

Monthly Campaign Report

£150 

per month

£POA

Per Project

£595

per month

PRICING

We created a simple pricing structure, our package features Facebook and Instagram management. If you decide that you’d like to add additional marketing opportunities, simply choose from any of the Bolt-Ons.

FACEBOOK 

+

INSTAGRAM

__

COST: £995

per month

BOLT-ON OPTIONS

__

LINKEDIN

£595

per month

__

EMAIL MARKETING

£695

per month

__

LANDING PAGE

£200

per month

__

SMS MARKETING

£150 

per month

__

PHOTO / VIDEO / CREATIVE

£POA

Per Project

__

INFLUENCER MANAGEMENT

£595

per month

 

READY TO GET MORE BUSINESS?

Interested to find out more about how we can help you get more business? Get in touch and we can discuss your particular needs.

READY TO GET MORE BUSINESS?

Interested to find out more about how we can help you get more business? Get in touch and we can discuss your particular needs.

Contact

GET IN TOUCH

Got a question or enquiry? Don’t be shy.